Is Polestar a luxury brand?

Polestar is a newcomer EV brand owned by Volvo and Geely and focused on making premium luxury EVs. As such, Polestar is indeed a luxury brand set to compete with Tesla, Audi, BMW, Mercedes, Lexus, and all the other premium luxury electric vehicles.

The very first Polestar model was the Polestar 1 which can not be bought anymore. The Polestar 1 was introduced to showcase what Polestar can do as a brand and it was the car that virtually started Polestar. They designed the Polestar 1 to be luxurious, good-looking, expensive, fast, and desirable which are all the traits of a luxury car.

The Polestar 2 is a bit more attainable because it costs almost three times less than the Polestar 1. However, the Polestar 2 is certainly still a luxury car because most Polestar 2 models sell for around $45,900-$60,000.

Either way, Polestar is a true luxury car brand focused on making luxury EVs. According to multiple sources, Polestar is eventually going to release even more expensive models such as at least two luxury SUVs and a large executive sedan.

Polestar 1 – The first Polestar model

With a starting price of more than $150,000, the Polestar 1 is definitely well within the luxury car segment, especially when you consider that it offers a combined power output of 620hp and 1000 Nm of torque.

Power comes from a 2-liter inline 4-cylinder which is both supercharged and turbocharged in order to provide 326hp and 520 Nm of torque. This 4-cylinder engine is also backed by two electric motors making a combined output of 232hp and 480 Nm of torque.

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The Polestar 1 was designed to look like a sporty GT coupe which means that it falls in the same category as the BMW M8. There is no getting around the fact that the Polestar 1 is a true luxury car through and through because it looks stunning both inside and out.

Polestar has made sure to use high-quality materials for the Polestar 1 while also packing it with all sorts of state-of-the-art technology and luxury features. Finally, the Polestar 1 was limited in production in order to ooze exclusivity and make it somewhat of a Polestar brand halo car.

Polestar 2 – A mid-size luxury EV sedan

The Polestar 2 is the first true serial production Polestar model designed to compete with the likes of the Tesla Model 3. It also comes with a nicely designed exterior and interior which easily bests the Model 3 as far as the build quality and material choices are concerned.

The Polestar 2 is available with two battery choices, a smaller 64 kWh battery and a larger 78 kWh battery with a maximum real-life range of 200-270 miles on a full charge. The Polestar 2 can be recharged from 10% to 80% in around 30 minutes if you can find a 140kW charger.

No matter how you look at it, it is rather obvious that the Polestar 2 is a true luxury vehicle. Most Polestar models on the road cost more than $50,000 which means that price-wise, it is definitely a luxury car. The Polestar 2 also comes with a plethora of luxury interior features which are all packed in high-end leather and aluminum.

The car is available with state-of-the-art features such as a 360-degree camera, a high-end audio system, Android Auto and Apple CarPlay, heated seats, heated steering wheel, adaptive cruise, and lane-keep assist to name a few.

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Luxury car brands – The competition

Achieving and maintaining a luxury car brand status is a really difficult thing to do because the luxury car segment is brimming with high-end cars that are packed with all sorts of innovative technologies. All of this means that a modern-day luxury car is an inherently more complex thus more difficult to keep reliable.

As such, brands like Mercedes, BMW, Audi spend huge amounts of money to be the very first when it comes to most luxury car features. Lexus is also a luxury car brand but Lexus tends to take their time as far as new technology implementation is concerned.

Either way, Polestar follows a similar trajectory as most Volvo cars do. Some people deem Volvo cars to be true luxury vehicles while others believe Volvo is not a true luxury car brand. Tesla is also a luxury car brand because they offer state-of-the-art technologies which can not be found in economy-level cars.

FAQ Section

Should I buy the Polestar 1?

The Polestar 1 is a halo car which means that it should always enjoy a special place within the Polestar family. Given the fact that there aren’t many Polestar 1 models out there any way which means that the values of these cars should stay strong for years to come.

All in all, you should buy the Polestar 1 if you are interested in buying a high-end luxury sports plug-in hybrid that hardly any car out there can compete with. It looks striking both inside and out and it offers a plush ride perfect for cross-continental journeys.

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Should I buy the Polestar 2?

The Polestar 2 is a lot more attainable than the Polestar 1 which means that more people are in a position to buy the Polestar 2. The reason why one should consider buying the Polestar 2 is if they want a mid-size luxury EV that can do both long distances and urban driving in uttermost comfort and serenity.

Indeed, the Polestar 2 is not as useable as a Tesla Model 3, but the differences are not large enough to persuade you to buy the Model 3. Furthermore, the Polestar 2 seems like a more quality-made product because it packs higher-end materials and better overall build quality.

Are luxury cars worth it?

Luxury cars are not bought with reason, they are bought with heart and desire. This means that they may not seem the most logical because they tend to be expensive to buy, expensive to own, and expensive to maintain.

However, a luxury car is something you can actually appreciate on a daily basis and something that is there to show you that you are successful enough to afford such an asset. Furthermore, if you spend a long time inside a car, then it makes sense to buy a luxury car.

Marko Mikulic

Why do you love writing about cars? I love writing about cars as cars are a huge personal interest of mine. I was raised in a car enthusiast community and ever since I was young, I always wanted to do car-related work.

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