What is the BMW Premium package?


what is bmw premium package

The BMW premium package is a popular choice among BMW fans. It gives you exclusive features like comfortable seats with a built-in massage function, electric tailgate, and an electric sunroof. The premium package greatly differs, depending on the model of the BMW purchased.

The BMW Premium package varies between BMW models

A good example of the premium package is the premium package in a BMW 328i or 328d that features comfort access, comfort seats, LED headlights, moonroof, lumbar support, and satellite radio with a no-cost subscription for the period of one year.

Some BMW models like the BMW 340i have the BMW Premium package as the standard purchasing option. It also greatly depends on in what region you are currently residing in when purchasing the BMW. Different regions tend to have different packages.

Common premium features

Most newer BMW models that include the BMW Premium package come with the following features:

  • Automatic driver and passenger door mirrors
  • Garage door opener
  • Compass
  • Electrically adjustable passenger and driver seats with lumbar support and adjustment
  • Moonroof
  • BMW Assist system with Bluetooth
  • Dakota leather
  • Driver seat memory options

The Sport package

As a comparison for the BMW Premium package, we should look onto the list of differences between the BMW Premium package and the BMW Sport package. The Sport package brings in the following benefits:

  • Improve sport alternate suspension
  • Shadowline trim
  • Sports steering wheel
  • An increased top speed limit
  • Different 17’’ wheels with better performance tires.
  • 6-Speed Steptronic transmission gearbox
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As you can clearly see, one package focuses on comfort and luxury, and the other on sheer driving pleasure and enhanced speed performance. Which is better suited for your needs is entirely up to you. Keep in mind that the premium package also features a Sports driving mode, which proves to be more than enough for some drivers.

Sports packages always tend to have a stiffer and sport-tuned suspension, which gives great results when driving at high speeds, but might be more of a nuisance when going through speed bumps or potholes in town.

BMW Premium Package across different BMW Series

Typical BMW 3 Series Premium package add-ons and cost

The BMW’s best-seller series of car models is the BMW 3 Series. What the BMW Premium package adds to these vehicles is heated front and rear seats, a heated steering wheel, real-time traffic updates, navigation GPS and upgrades from the 10.25” infotainment system to a whopping 12.3-inch one. Also, you get to play with a head-up display.

For 2021 vehicles, the premium package costs around an extra $3,500 but brings in features like a driving assistance package, lane departure, blind-spot detection, and handy features like park assistance.

BMW’s package comes with requirements, for example, if you want to purchase the $4,500 Executive package, you need to have already covered the Driving Assistance Package which comes at around $700.

BMW 5 Series Premium package features

The 2021 BMW 5 Series Premium package costs $2,700 and includes leather seats, all-wheel drive, heated rear seats, and a head-up display. Moreover, it includes Wi-Fi hotspot, a power trunk lid, remote start, and wireless device charging. You will also get an upgraded version of the 16-speaker Harman Kardon stereo system and gesture-based infotainment.

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The next level upgrade for the BMW 5 Series is the Executive package, which costs $3,600 more and includes all of the above-mentioned features, plus shaded back windows and ceramic controls. Aside from that, you can also get massaging front seats for $1,000.

BMW 7 Series Premium package features and cost

Funnily enough, this full-on beautifully made luxurious vehicle also allows the client to upgrade to a premium package, as if it isn’t premium enough in the first place.

The Premium package of BMW 7 Series is available for the 740i, 740i xDrive, and 750i xDrive models and includes a power rear sunshade and rear side window shades. It also features a head-up display and beautiful Nappa leather interiors.

The autobahn package is also available for the same models and features an active Comfort Drive system, Road Preview, and an integral active steering system.

The BMW 7 Series Premium pack also brings in massaging seats and laminated glass that regulates the interior’s temperature and also works as a soundproof material. You also get to benefit from scented air.

Other packages

If you choose to expand your BMW’s comfortable driving capabilities to the next level, you can get the Technology package which adds driving aids.

If you decide to increase the satisfaction level of your passengers, you can reach out to get the Rear Seat Comfort Pack, which upgrades the back seats of your vehicle to first-class. It adds heated seats, as well as large 10-inch screens on the back of both front seats. Not only that, but you also get a Blu-ray player and a TV inside the car.

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More questions about BMW packages

Is the BMW Premium package worth it?

Depending on the model and region you are in, the BMW premium package brings different benefits to your car. It is more valuable for some models like the BMW 3 Series since it adds a lot of features, and less value for the money on other models like the BMW 7 Series, which already have a lot of luxury and features.

What do BMW technology packages include?

All BMW packages are different for the different BMW models, but on a general basis, the BMW technology package includes wireless charging, LCD display key, a 12.3-inch infotainment screen with gesture control, a head-up display, and a parking assistant that can park your car automatically in any possible space by shifting gears, braking and moving on its own.

What is the BMW executive package?

The BMW executive package is not available for all vehicles and requires you to already pre-own certain packages like the BMW Premium package. It is an upgrade to your vehicle that is specifically designed for business leaders and executives. It brings in extra features like remote engine start, heated and cooled cup holders, shaded rear windows, soft-close doors, adaptive LED headlights, and many others.

what is bmw premium package

Dan Gurbalov

Why do you love cars? I love the sound of most gasoline engines. I love the smell too.

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